Melding. Får håpe denne kan roe ned fallet litt. Spennende å høre at store merkevarer vil benytte seg av produktene. Får et litt premium preg over seg.
Today Realfiction Holding AB (Realfiction) announces that premium
car manufacturer Mercedes-Benz is using the companys mixed reality
display, the Dreamoc XL3, in a so-called pop-up store that opened for
visitors in central Stockholm yesterday.
We are truly excited that Mercedes-Benz is using our unique
glasses-free mixed reality displays, as a part of their pop-up store.
I think the shop is a great example of a successful balance between
showcasing the actual products and then creating an inviting and
stylish interior with relevant technology that adds meaningful
experiences, says Realfiction CEO Clas Dyrholm.
The pop-up store in central Stockholm is created as a temporary
showroom at the address Regeringsgatan 65 where customers can
experience selected Mercedes-Benz premium cars in two Dreamoc XL3
displays.
Realfiction sees car manufacturers as an important customer segment
during its ongoing global expansion, as mixed reality experiences are
well suited for visualizing one or several car models and their
unique features in a limited physical area. The Mercedes-Benz event
in Stockholm is a great example of this. Realfictions new product
line DeepFrame, a window-like display that allows digital objects to
interact over large floor spaces, will make it possible to take this
concept to an even higher level going forward.