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Thinfilm will provide connected product solutions to be integrated into TapĂŹ closures for wine and spirits customers
London, March 28, 2019 - TapĂŹ Group, the international Group specializing in the design, production, and distribution of high-end technological closures for the premium beverage sector, and Thin Film Electronics ASA, the leader in near field communications (NFC) solutions, have signed a Letter of Intent for an exclusive joint partnership to combine their industry-leading innovation capabilities to better serve the needs of the wine and spirits industry.
TapĂŹ, headquartered in Massanzago (PD), Italy, and Thinfilm, based in San Jose, California, have established a strategic partnership encompassing development, delivery, and implementation of Thinfilmâs NFC-enabled solutions. The collaboration will create dependable, cost-effective closure solutions for brand protection and consumer engagement purposes.
âThis is further confirmation that, here at TapĂŹ, we are capable of innovating and anticipating trends in our sector. We are excited to offer cutting-edge IoT technology in the beverage sector, which will protect and enhance our customersâ products on several fronts. Counterfeit products not only cause worldwide losses in the sector, but they are a big health problem,â said TapĂŹ Group Chief Executive Officer Roberto Casini. âIn addition, brands are also now looking for new ways to interact with their consumers. These cleverly integrated smart closures can help our customers track and protect their products while at the same time strengthening their reputations on the market by increasing engagement with consumers.â
âWe are thrilled to be joining TapĂŹ in addressing the rampant worldwide counterfeiting problem plaguing their spirits customers, as well as giving brandsâ empowered consumers unique and engaging experiences,â said Kevin Barber, Chief Executive Officer of Thinfilm. âMany brands are looking for new insights in order to move from indirect, transactional engagement to direct, long-term relationships with their consumers, as well as improvements to their packaging that will make the products more attractive and safer.â
The two companies have begun to develop NFC-enabled OpenSenseÂŽ closures so that brands may protect their products, thus assuring their customers that the contents of the bottle are authentic and safe to consume. The OpenSense solution detects when a closure seal has been broken and alerts the consumer that the container or bottle may have been tampered with. A second closure type, based on the Thinfilm SpeedTapÂŽ tag, is designed to allow brands to open a direct channel to customers for delivering dynamic, real-time experiences throughout the consumer journey. The strategic partnership between TapĂŹ and Thinfilm will cover both tag types and use cases.
TapĂŹ and Thinfilm are working with premium brands to integrate NFC-integrated closures into their bottling and/or packaging production lines with minimum disruption and maximum performance.
Today, the total global addressable spirits market is estimated to be 65 billion bottles annually. The companies will release a suite of integrated smart closures to the premium segment of the spirits market over the coming months, addressing a broad range of spirits closure styles and design, aesthetic, and protection requirements.
TapĂŹ and Thinfilm will be exhibiting at the World Spirits Conference on Thursday, March 28, 2019 from 8:00am to 4:30pm at The Honourable Artillery Company, City Road, London.
TapĂŹ Group
TapĂŹ is an international Group specializing in the design, production and distribution of high-end technological closures for the Premium beverage sector. TapĂŹ develops products for the spirits, wine, oil and condiments, cosmetics and beer sectors. With over 500 employees worldwide, providing support for over 5,000 customers in over 60 countries, TapĂŹ has consolidated its global presence with a series of production facilities, sales offices, R&D workshops and distributors in Europe and the Americas.
TapĂŹ vision is clear: to become the worldâs leading supplier of closures for the Premium and Super Premium segments in the beverage market. To achieve this goal, the company invests continuously in research & development, in people and in communicating its brand value and strength, with a view to growing as an international Group.
Thinfilm Electronics ASA
Thinfilm is enabling Intelligence EverywhereÂŽ through our near field communications (NFC) solutions. We address customer and consumer pain points around brand protection, consumer engagement and supply-chain insights. Thinfilmâs NFC OpenSenseÂŽ and SpeedTapÂŽ products communicate wirelessly with NFC-enabled smartphones and can be applied to everyday objects. Thinfilm provides fully integrated services throughout the entire process incorporating NFC tags, integrating them onto products and delivering data and actionable insights via the CNECTÂŽ cloud-based platform at scale.
Thin Film Electronics ASA is a publicly listed company in Norway with corporate headquarters in Oslo, global headquarters in San Jose, California, and offices worldwide.
Contacts:
TapĂŹ Group
Paolo Boratto
Email: [email protected]
Tel: + 39 3894717791
Thinfilm Electronics ASA
Pilar Wolfsteller
Email: [email protected]
Tel: +1 408 476 5020
This information is subject to the disclosure requirements pursuant to section 5 -12 of the Norwegian Securities Trading Act.
This announcement is distributed by West Corporation on behalf of West Corporation clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Thin Film Electronics ASA via Globenewswire
http://www.netfonds.no/quotes/release.php?id=20190328.GlobeNewswire.HUG2239852
