The acquisition significantly strengthens LINK’s presence in the UK market, particularly within the public sector and adds a scalable and robust SSU platform to LINK’s portfolio.
Founded in 2007 and headquartered in Falmouth, UK, FireText Communications is a privately held A2P SSU company. It offers a proprietary SSU SMS marketing platform that currently serves approximately 2,700 customers. The company has a solid footprint within the public sector in the UK serving as an established provider for the National Health Service(NHS)and UK Government.
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“As we continue to grow our footprint in the UK, this acquisition not only brings a high-performing, scalable SSU platform into our offering, but also reinforces our commitment to the UK public sector,” says Thomas Berge, CEO of LINK.
“We are excited to become part of Europe’s leading CPaaS provider. This represents a fantastic opportunity for our company and our clients. With LINK Mobility’s broad product offering and market expertise, we are confident our customers will benefit from this partnership. It marks the beginning of an exciting new chapter for FireText,” says the founders of FireText Communications.
The transaction values FireText at an enterprise value of GBP 9.7 million, reflecting an EV/LTM Dec-24 cash EBITDA multiple of 6.5x. The acquisition includes an earn out of GBP 2.3 million at similar valuation. The purchase price will be settled through a combination of GBP 2 million in LINK shares, a seller credit equal to 10% of the enterprise value, and the remaining amount in cash.
For further information, please contact
Morten Løken Edvardsen, CFO & VP Investor Relations
+47 90 56 15 89
ir@linkmobility.com
About LINK Mobility LINK is an award winning, leading global provider of mobile messaging and communications platform as a service (CPaaS) solutions for increased engagement. The company serves enterprise, SME and government customers. LINK offers a wide range of innovative and scalable mobile solutions, creating valuable digital convergence between businesses and customers, governments and citizens, platforms and users. LINK has more than 50,000 active customer accounts globally and exchanges more than 20 billion messages a year. LINK is listed on the Oslo Stock Exchange under the ticker LINK. For more information about LINK, please see www.linkmobility.com and follow LINK Mobility on LinkedIn.
This information is subject to the disclosure requirements pursuant to section 5-12 of the Norwegian Securities Trading Act.
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