Physitrack, founded in 2012, is a global digital healthcare provider, mainly focused on the B2B physiotherapy and musculoskeletal care market.
web site: https://www.physitrackgroup.com/
Physitrack PLC is is a UK based company with roots in Nordics, other founder member Henrik Molin is from Sweden.
Physitrack had it’s IPO on First North Premier Growth in Sweden in June -21. IPO was open only to Swedish and Finnish, which is likely one reason there was no open chain yet here.
About
Physitrack is a global digital healthcare provider with staff on four continents, customers in 17 time zones, and patients in 187 countries, mainly focused on the B2B physiotherapy and musculoskeletal care market.
The company has two business lines and active M&A program:
SaaS offering - tailored to both small and large healthcare establishments
The Physitrack technology platform digitizes the entire patient journey, from initial contact to patient interactions and outcomes tracking, empowering practitioners to deliver better care.
The SaaS platform is offered through a cloud-based software suite that can be tailored by customers to specific patient needs and is also offered as a white label solution.
The Virtual care offering caters to payers such as insurance companies and hospital operators through in-house physiotherapists using Physitrack technology in parallel with hands-on care as needed with specific patient types.
Customers pay us monthly or yearly recurring subscription fees for access to our technology.
Virtual care offering - Leverages world-leading tech to provide excellent care
Following the acquisition of Rehabplus in 2021, Physitrack has extended its offering from a pure technology offering to also include virtual care, catering predominately to corporate payers that pay us based on each care episode.
We consider there to be a paradigm shift ongoing in how care is delivered and perceived. Through strategic initiatives and acquisitions, Physitrack deems it prepared to monetize this opportunity.
M&A program - accelerating growth and technology edge
Physitrack’s organic growth is complemented with acquisitions, serving to increase the user base or for new market entry. Furthermore, we have identified acquisition targets that can add value to Physitrack’s product range, unlock certain market segments and ensure growth of Physitrack’s enterprise customer base.
Material
Q2/2021 report
Ja Q2 presentation material
IPO Prospectus
Q2 new significant partners
growth have exceeded the expectations, even taken M&A in to account
Very profitable but M&A costs took the cash flow temporarily negative
Global market
Physitrack is part of telehealth market that is going to 10 fold in less than 1 years
Telerehabilitation market is more niche and where Physitrack is strong and less competetion. Growth is remarkable there as well
Some comptetitors from IPO prospectus
over 50% conversion rate from trials !!
History:
- | 2012 | The company is founded by Henrik Molin and Nathan Skwortsow.
The idea for Physitrack came about in late 2011, when a relative of Henrik was given a paper home exercise handout after a knee operation and suggested there should be an app for it. - | 2013 | First version in English and Dutch with 180 exercises launched at year-end.
- | 2014 | First SMB customers in the Netherlands following endorsement agreement with a large insurer, first Enterprise customer signed. Launch in Australia and the UK.
- | 2015 | Launch in the US and Canada. Accepted into the Apple Mobility Partner program, with Apple’s designers re-defining UIUX. Launch of Apple re-designed solution.
- | 2016 | Launch of Physitrack Telehealth and PhysiData.
- | 2017 | Launch of Physitrack AI.
- | 2018 | UK government innovation grant won for Physitrack Telehealth.
- | 2019 | First major US hospital system sale.
- | 2020 | 173 percent annual growth. Launch of M&A program, acquisition of major competitor Physiotools OY.
- | 2021 | Continued M&A activity, acquisition of Rehabplus and expansion into Virtual care.