Stephens answer about difference comparing to exchange :
If you are familiar with current financial industry lingo the easiest way to explain this is to say Crypto Exchanges offer “sell-side” services. In their model, you transfer your assets off-chain (on Exchange), execute trades and either leave your assets for them to custody or transfer back to you wallet and, depending on the exchange, convert your coins to fiat and withdraw to your bank. In our model, you should think of Ethos as a technology and software provider that enables a dynamic “buy-side” platform. This platform allows you to store your assets in your dynamic UW where you self-custody your assets to maintain control and all the benefits of being an asset owner. Our UW is a “Smart Wallet” that provides you with deep insights of coins (project and market research) while providing access to broad and insightful “Social” features to locate, find and engage others (users, businesses, professionals) while allowing you to test your knowledge and opinions through our powerful Predictions function. When users want to build a portfolio, they can develop strategies on their on by using our Intelligence Hub to assist or engage experts and financial professionals directly to implement automated strategies to build and manage dynamic portfolios while minimizing risks with auto re-balancing to remain diversified. As the platform is focused on helping users build their wealth, every product or service we provide is based on helping you manage and leverage your assets while always remaining focused on fees. There are so many more layers of what we are doing but I will stop here. Thus, I think it is clear that we are partners with Exchanges not competing with them.
I mitt hodet har de ett veldig spennende produkt på gang!!