Gaming Innovation Group Inc. (GiG) has signed a contract with Hard Rock
International (Hard Rock) for the provision of its omni-channel Sportsbook
solution in the newly opened US market of New Jersey. Launch date is estimated
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for Q1 2019. This agreement follows a Letter of Intent signed between GiG and
Hard Rock on 12 October 2018.
This is a milestone agreement for GiG who, after nearly two years of development
of its recently launched sports betting platform, has won a highly sought-after
tender in competition with world-leading Sportsbook providers.
Hard Rock has chosen the full suite of GiGs sports betting services including
GiG Sports Connect, GiG Trader and GiG Goal. The offering is supplied as a full
omni-channel solution with Over the Counter (OTC) wagering and Self Service
Betting Terminals (SSBT) available in the Hard Rock Hotel & Casino Atlantic City
as well as online via desktop and mobile. There is potential to expand the
partnership further in the future in other US states.
The supreme court in the US recently revoked the federal ban on US sports
betting opening up for state-by-state regulation. More than 20 states with a
total addressable market of around half of the US population are expected to
open up by the end of 2023. The total middle market range is estimated at $6bn
split 50/50 offline and online, where online will be dominated by mobile (source
H2GC).
The recent update of the National Football Leagues policy on commercial gaming
lifted the restriction on Hard Rocks future sportsbook operation in Atlantic
City. Operators of casinos and sport books can now be naming rights partners of
NFL venues, subject to certain conditions. Hard Rock International became Miami
Dolphins stadium naming partner in 2016 with an 18 year agreement.
Hard Rock is an existing partner of GiG. To date this year GiG has provided Hard
Rock with its flexible, robust and scalable technical platform service and its
best-in-class front end website service GiG Magic, supporting Hard Rock to go
live with its casino offering in New Jersey, US on 3 July 2018.
Kresimir Spajic, SVP Online Gaming at Hard Rock International, says: The
forthcoming launch of the Hard Rock Sportsbook in New Jersey will mark another
step towards becoming a significant player in the national and international
Sports Betting and Online Gaming industry. In the past few months GiG has proven
to be an innovative, capable, flexible and trustworthy partner. Such qualities
together with vanguard Sportsbook technology and services enabled GiG to win our
New Jersey Sportsbook RFP. We are positive that the extension of our partnership
with GiG together with skin partnerships with leading international operators
will enable Hard Rock Hotel & Casino Atlantic City to reach its ultimate goal of
becoming New Jerseys Sports Betting and Online Gaming market leader.
Robin Reed, CEO of GiG, says: I am proud and delighted to have signed this
agreement with our partner Hard Rock, our first inroad to sports betting in the
exciting US market. It also headlines our continually strengthening partnership
with Hard Rock across our iGaming ecosystem. It was a highly competitive pitch
against the best Sportsbooks in the world, all vying to open up the US market.
Hard Rock choosing GiG to power its Sportsbook, is a clear statement as to the
quality of our cutting-edge sports betting services at this very early stage of
their roll-out. Hard Rock is a strong brand with scale, wide reach and with the
same high ambitions as us. We look forward, with excitement, to continuing to
support Hard Rocks expansion and geographical growth.
GiG is expecting the Sportsbook agreement to start contributing to revenues in
Q1 2019 and to increase from Q2 2019 onwards.
For further information, please contact:
Robin Reed, CEO of GIG, [email protected]
Anna-Lena Åström, GIG Head of IR & Corporate Communications, [email protected]
+356 796 998 48
About Gaming Innovation Group (GiG):
Gaming Innovation Group Inc. is a technology company providing products and
services throughout the entire value chain in the iGaming industry. Founded in
2012, Gaming Innovation Groups vision is To open up iGaming and make it fair
and fun for all. Through the ecosystem of products and services, GiG is
connecting operators, suppliers and users, to create the best iGaming
experiences in the world. Gaming Innovation Group operates out of Malta and is
listed on the Oslo Stock Exchange under the ticker symbol GIG.
For more information about GiG and our services also see: www.gig.com
About Hard Rock International
With venues in 74 countries, including 185 cafes, 27 hotels and 12 casinos, Hard
Rock International (HRI) is one of the most globally recognized companies.
Beginning with an Eric Clapton guitar, Hard Rock owns the world’s most valuable
collection of music memorabilia, which is displayed at its locations around the
globe. Hard Rock is also known for its collectible fashion and music-related
merchandise, Hard Rock Live performance venues and an award-winning website. HRI
owns the global trademark for all Hard Rock brands. The company owns, operates
and franchises Cafes in iconic cities including London, New York, San Francisco,
Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties
worldwide. Destinations include the companys two most successful Hotel and
Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI
parent company The Seminole Tribe of Florida, as well as other exciting
locations including Atlantic City, Bali, Cancun, Daytona Beach, Ibiza, Orlando,
Shenzhen and San Diego. Upcoming new Hard Rock Cafe locations include, Maldives,
Manila, Malaga, Georgetown, Fortaleza, Rosario and Chengdu. New Hard Rock Hotel,
Casino or Hotel & Casino projects include Berlin, Budapest, Dublin, London, Los
Cabos, Maldives, New York City, Ottawa, Sacramento, Dalian and Haikou in China.
In 2018, Hard Rock International was recognized as a Forbes Magazine Top
Employer for Women. For more information on Hard Rock International visit
www.
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