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and flag bearing airline of Pakistan, for two modern Boeing 787-9 Dreamliners,
accelerating PIA’s long-haul capacity between the UK and Pakistan to meet
growing demand for direct, premium connectivity.
Flight operations are expected to commence from the start of November 2026,
bridging multiple destinations between UK and Pakistan. The strategic
partnership, under which Norse provides the aircraft, crew, maintenance and
insurance, powers PIA’s ambitious route expansion while enabling Norse to
rapidly redeploy capacity from its previous ACMI operation. It demonstrates
Norse’s Airline on Demand strategy, meeting global long-haul travel needs
through its own network and high-profile partners like PIA.
“As previously communicated to the market, we deliver according to what we have
said by now gradually redeploying capacity into new ACMI opportunities. We are
pleased to support PIA’s long-haul capacity expansion and to strengthen
connectivity between the UK and Pakistan by providing the large Pakistani
community in the UK with more options for travel between the two countries. We
see this as the start of a strategic partnership between the two companies,”
said Eivind Roald, CEO of Norse Atlantic.
“Charter and ACMI agreements are integral to our balanced business model,
enabling us to capture attractive capacity opportunities worldwide with a clear
focus on utilization, predictable cash flows and long-term value creation,” said
Eivind Roald.
Speaking on the occasion of signing, CEO of PIA, Amir Hayat said, “UK is an
important market for PIA, and this agreement will allow us to expand the much
-needed capacity and provide greater choice and connectivity for passengers
travelling on these routes. We are pleased to partner with Norse Atlantic as we
continue to strengthen our international network and respond to strong demand
for direct travel between the two countries. This is the first set of
Dreamliners that is being adopted by the Pakistani market and we hope they will
provide a dream journey to our valued guests who expect premium services from
their national carrier.”
Norse’s “Airline on Demand” strategy is based on flexible, efficient deployment
of the modern Dreamliner fleet across scheduled routes, bespoke charters and
robust ACMI operations. This agility enables the Company to swiftly pivot
aircraft allocation to capture emerging market opportunities, adapt to seasonal
shifts, and maximize earnings. Simultaneously, high-impact ACMI arrangements
with major international carriers shield Norse from passenger-demand volatility
and unpredictable fuel-price fluctuations, ensuring a resilient operational
framework.
Buoyed by the momentum of this PIA partnership, Norse is currently in active
discussions with other leading international airlines regarding potential
additional ACMI agreements and will provide further information as these
exciting opportunities materialize.
Investor and media contact Norse ASA:
Anders Hall Jomaas, CFO, anders.jomaas@flynorse.com
Media Contact PIA
Abdullah H. Khan, GM Corporate Communications, abdullah.hafeez@piac.aero
About Norse Atlantic ASA
Norse Atlantic Airways is an airline committed to offering affordable fares on
direct, long-haul flights to popular destinations, along with specialized
charter and ACMI services for tailored travel needs and extensive cargo
operations. Norse operates a modern fleet of 12 fuel-efficient Boeing 787-9
Dreamliners, serving a network of destinations across North America, Europe,
Africa and Asia.
About PIA
Founded in 1955, Pakistan International Airlines (PIA) is the national flag
carrier of Pakistan. Following its landmark privatization in December 2025, the
airline has embarked on a comprehensive corporate transformation, focused on
rapid fleet modernization, digital innovation, and strategic route expansion.
PIA has a fleet of 31 aircraft comprising of Boeing 777s and Airbus 320s and
serves a vast network from China to North America.
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