Italian Coop focuses on food retrieval solutions
FR, DEC 14, 2018 09:05 CET
The successes of Swedish-based shoptech company StrongPoints pick-up solutions for food in Sweden have brought interest internationally and now it’s time for Italy to test the concept. First, launching is Italian Coop, who chooses to place the first pickups in connection with its biggest supermarket in Genoa .
In Sweden, Click & Collect has brought food cabinet solutions for a couple of years and is considered to be one of the success factors behind the rapid growth in e-commerce for one of Sweden’s largest grocery chains. Behind the drawers is the Swedish-based shoptech company StrongPoint, whose unique advantages are that they can store both freezer, refrigeration and space-tempered goods. In line with the growing e-commerce with food, interest now increases internationally for the cupboards and the next turn to launch is Italy. It is Italian Coop who now chooses to offer its customers to pick up their pre-ordered food bags in connection with the supermarket in Genoa.
"The strategy behind launching this new pickup service is that we want to offer our customers a new and innovative experience that is fast, comfortable and seamlessly simple. We have chosen temperature-controlled pick-up cabinets so that our customers can pick up both frozen and fresh foods when it suits them and any time of the day without having to queue inside the store to pick up their bags , says Giovanni Battista Clavarino, Hypermarket Organization and Innovation Director at Coop Italy.
"We clearly notice an increased interest in our Click & Collect cabinets internationally. As e-commerce grows with food, the need for more channels is also increasing to bring the food to customers, not least to reach new customer groups. Many consumers do not want to wait at home for a delivery that may eventually come in the night of children or something else inconvenient. For them, our cabinets are a perfect solution, where you can get home from work for example. Another advantage many mention is the speed: a pickup in our cabinets takes two minutes and is done during a time slot that the customer chose himself and does not have to be locked at home and waiting for his home delivery. It is experiencing many customers as a great advantage , "says Sven Calissendorff, CEO of StrongPoint in Sweden.
