Tar nok ikke så alt for lang tid før folk ser hva som er i ferd med å skje.
Orn skal snakke varmt om LNC på messen i Saudi Arabia som er 21-24 oktober ( totalt 370 utstillere og antatt ca 27000 besøkende ) :
Prøver igjen:
Noen som får lest artikkelen i denne linken? Mulig en smakebit på de midlertidig resultatene fra forskningen til universitetet i Arizona. Må ha VPN med US server.
Kan du prøve å sende Diaa en melding og be om kopi av innholdet, siden man ikke får åpnet den i Europeiske land?
Sendte melding nå.
I og med Desert Control er frontet i midten av bildet så ville det vært rart om det ikke er positivt ?
Tenkte det samme. Er foredrag/workshop imorgen, ikke usannsynlig at vi får vite mer da 
Ser man kan melde seg på👍
Godt sagt:)
Our Green Partner in Private Sector, in the Kingdom of Saudi Arabia!
The impact of our work will echo, our true self, amplifying our voice and diminishing the noise of those who in doubts.
We will stay focused, let our actions speak louder.
The market for Desert Control’s technology, specifically their Liquid Natural Clay (LNC), is promising and potentially vast due to several key global trends and challenges:
1. Growing Need for Sustainable Agriculture
- Water scarcity is a major issue, especially in arid and semi-arid regions like the Middle East, North Africa, parts of the US, and Australia. Desert Control’s LNC helps retain moisture in soil, reducing the need for irrigation by up to 50%, which is critical for regions struggling with water shortages.
- The global population is projected to reach nearly 10 billion by 2050, putting immense pressure on food production. The agricultural sector will need to grow more food with fewer resources (especially water and arable land), making Desert Control’s technology highly relevant.
2. Desertification and Soil Degradation
- Around 24 billion tons of fertile soil are lost annually due to desertification and unsustainable land management practices. The United Nations Convention to Combat Desertification (UNCCD) and other global initiatives are pushing for solutions to reverse land degradation. Desert Control’s technology directly addresses this problem by turning degraded, sandy soils into fertile, productive land.
3. Climate Change Mitigation and Adaptation
- Climate change is intensifying droughts and causing greater water stress. LNC technology can help countries and regions adapt by improving water retention in soils, making agriculture more resilient to the effects of climate change. Governments, international organizations, and NGOs are increasingly focused on climate adaptation strategies, opening potential partnerships and funding opportunities for Desert Control.
4. Environmental and Corporate Sustainability Trends
- Governments, corporations, and investors are placing greater emphasis on Environmental, Social, and Governance (ESG) criteria. Sustainable land management, reduced water consumption, and climate resilience are becoming high priorities for many industries. Desert Control’s technology aligns well with these goals, making it attractive for companies seeking to improve their environmental impact.
5. Target Regions with High Demand
- Middle East and North Africa (MENA): Many countries in this region, including the UAE and Saudi Arabia, have major initiatives to combat desertification, improve food security, and reduce reliance on food imports. Desert Control has already made significant inroads in these markets.
- US and Australia: These regions face increasing desertification and water shortages, providing additional market opportunities. Agriculture is heavily impacted by drought, and innovations that conserve water could see strong demand.
- Sub-Saharan Africa: Desertification and soil degradation are major issues here, and while funding and infrastructure challenges exist, there is strong interest in sustainable land restoration.
6. Government and NGO Support
- International bodies like the United Nations, World Bank, and Food and Agriculture Organization (FAO) support efforts to restore degraded land and promote sustainable agriculture. These organizations could be important partners or funders for large-scale projects using Desert Control’s technology.
Challenges:
- Adoption and Scaling: New agricultural technologies can face challenges in adoption due to costs, farmer skepticism, or a lack of infrastructure for deployment. Demonstrating the long-term cost savings and benefits of LNC will be key.
- Competition: While Desert Control’s technology is innovative, there are competing technologies and approaches to improve soil health and combat desertification, including biochar, drip irrigation, and regenerative agriculture practices.
Conclusion:
The market potential for Desert Control’s technology is substantial, driven by the urgent global need for water conservation, soil restoration, and sustainable agriculture. Their LNC solution addresses critical issues like desertification, water scarcity, and food security, making it a strong fit for regions facing these challenges. Partnerships with governments, corporations, and NGOs will be critical in scaling their technology and fully realizing its market potential.
Hvor er dette fra? 
Maricopa-based scientist studies irrigation for better crop yields | News | pinalcentral.com.pdf (1,6 MB)
Takk for deling Skuffende artikkel for så vidt.
Fikk hjelp av en amerikansk kollega:) Ja, helt enig, det var skuffende.
Desert control er tagget, så de er nok en del av dette selv om de ikke ble nevnt i artikkelen:)